What is More Effective in Evaluating Social Responsibilities: Traditional Measures or Entine and Jennings?

Since Entine and Jennings researches the soul of a company, they are more interested in the internal decisions and morals of the company. It is this inner concept the company uses to grow and prosper. They strive to be in total compliance of government acts while understanding they have a duty to the betterment and maintenance of the community’s survival. These actions should be have the basis of ethical morals, honesty and confidence to reveal all behaviors to the society, its stockholders, government agencies and stakeholders. Entine and Jennings looks at the entire picture of the company and its structure, while maintaining the ideal that all divisions of the company must do their part and not just the managers. The managers should be willing to give up some of the firm’s own profit in order to keep the environment pure. They do not concern themselves with the business functions of their divisions.

Traditional models understand external factors and actions may and usually do, have an effect on their decisions concerning their social responsibility. These are not concerned with the internal interests of the company. Traditional models want to prevent external issues; evaluate executives’, governing the business, ethics and knowledge in order to make sure their decisions are reputable in the eyes of the community and the profits are at least maintained, but more importantly, increase. These managers must keep in mind that their judgments are used for the betterment and growth of all the individuals the firm come in contact with, while being true to their own selves and allowing their own progression without harm to others. An important basis is, these divisions needs and requests are equally considered when planning the company’s future.

In one aspect it is difficult to compare the two models because they have entirely diverse viewpoints: They are totally on different ends of the spectrum when it comes to social responsibility evaluation.

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